Last News

Imperial Tobacco to have new U.S. HQ in Greensboro

October 30th, 2014 00:00

Imperial Tobacco Group has declared that it has determined Greensboro, N.C., as the place of the new company it is creating from its current business in the United States and the reported purchase of brands and assets causing from the Reynolds American Inc. and Lorillard Inc. transaction.

The deal is exposed to acceptance by the U.S. Federal Trade Commission (FTC) and the companies' respective investors.

Winston Cigarettes Set

After the transaction the Lorilard's brands - Newport, Kent, True and Old Gold Brands - will belong to Reynolds. Imperial Tobacco will be buying the Kool, Salem and Winston cigarette brands from Reynolds and blu eCigs and Maverick cigarettes from Lorillard. Imperial Tobacco will also be purchasing Lorillard assets including its producing and R&D establishments and our corporate headquarters in Greensboro, together with Lorillard's tobacco receiving and storage facilities in Danville, Va. blu eCigs will remain in Charlotte, N.C.

The purchase will make Imperial Tobacco the third biggest cigarette producer in the United States, with a 10% share of the cigarette market.

Right after consummation of the obtained brands and assets, the new company will be centered at Lorillard's present headquarters in Greensboro. The head offices will be home to former Lorillard workers and a number of Commonwealth-Altadis workers who will move from Fort Lauderdale, Fla. Imperial Tobacco also has numerous workers at its factory in Reidsville, N.C.

"It stands to reason to make the head offices of the new firm in Greensboro, in a building we will posses straight up when the deal is finished," the company said. "This great facility is in the center of tobacco country, close to our factories and has the commercial infrastructure to support the bigger business. We are talking about moving with our workers in Fort Lauderdale, and when we are capable to give further changes on the deal, we will."

He concluded, "Furthermore, it was declared that Imperial's new brands to be transmitted from Reynolds - Winston, Salem and Kool - will change to Lorillard's financial and IT platforms. After the deal is done, the new company will also use Lorillard's sales and technical platforms, and Commonwealth-Altadis' brands will be transfered to these Lorillard platforms shortly thereafter."

Bristol, England-based Imperial Tobacco is a multi-national cigarette firm with brands including Davidoff cigarettes, cigars and pipe tobaccos; West and Gauloises Blondes cigarettes; Montecristo cigars; Golden Virginia hand rolling tobacco; Drum fine-cut tobacco; Rizla rolling papers; and the Puritane e-cigarette brand. It runs in around 160 countries.